Cut the Noise. Nail Your Strategy. Build What Matters.

I coach founders through chaos to traction — with sharp strategy, GTM clarity, and execution that sticks.

What You'll Get From the Call

A sharp outside-in look at your GTM or growth strategy
Clarity on what's blocking traction — and what to fix first
No-fluff, founder-first advice tailored to your stage

No pitches. No pressure. Just straight talk from someone who's helped 300+ founders ship faster.

About Me

I've been where most founders are — juggling chaos, second-guessing what matters, and trying to turn a good idea into something real.

Along the way, I've bootstrapped three startups, helped scale a VC-backed SaaS company to £1.5M ARR, led top-tier accelerators, and coached 100's founders to sharpen strategy, get to market, and raise capital — without wasting time on fluff.

I've also worked with global brands like Sony, IKEA, and E.ON to bring startup thinking into their innovation teams — through accelerators, hackathons, and venture labs.

Now, I work with founders (and the VCs and programs that back them) to cut through noise, focus on what moves the needle, and build momentum that sticks.

LET'S WORK TOGETHER

From strategy to traction — for founders, accelerators, and innovation teams.

Startups

1:1 Founder Coaching
Strategic Sprints & Programs
Playbooks, Tools & Resources

Accelerators

Program Design & Development
Founder Coaching & Mentoring
Workshops, Bootcamps & Talks

Organizations

Startup-Centric Innovation Design
Team Coaching & Mentorship
Venture-Driven Workshops

TESTIMONIALS

Trusted by Founders Who Build, Not Bullsh*t

Mentorship that moves the needle — straight-talking, high-impact support for founders serious about traction, clarity, and growth.

"Alex is really an awesome mentor in many ways, but my favorite is probably his brutal honesty and extreme focus on what is most important right now."

Aisha Mossberg

Founder at Wedley

"You immediately feel empowered while being mentored by Alex, a thing that is difficult to explain in words, but astonishing to live!"

Daniele Pecoraro

Co-founder at Togensis

"Alex's ability to understand, break down and help solve business problems was unlike any I've seen before and made a dramatic difference in the productivity of our startup."

Nimer Johansson

Co-founder at Kivdt

"Alex's vast expertise in building successful startups, breaking down and structuring complex business ideas as well as presenting them to investors is invaluable."

Elena Sjödin

CEO at Robot Minds

"Alex was one of the best mentors that we had, his vast experience reflected in the advice he gave us throughout the program."

Alexandru Radovici

CEO at Wyliodrin

RESULTS THAT SPEAK FOR THEMSELVES

Real Impact. Measurable Results. Zero Fluff.

0+Founders Coached to Traction

0+Hours of Strategic Coaching Delivered

0%Founder Satisfaction (NPS)

0Voted "Startup Coach – Founders' Choice"

Latest Articles

No fluff. Just tactical insights for founders who ship.

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